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4 min read
The Roofing CRM Isn’t a CRM: It’s Mission Control — and here’s what it must control.
Adam Sand: Jan 21, 2026 7:00:04 AM
Every roofer eventually asks the same question:
Adam Sand: Jan 21, 2026 7:00:04 AM
5 min read
The Roofing Revenue Leak Map
Adam Sand: Jan 21, 2026 7:00:00 AM
The 7 places money disappears inside your CRM — and how to stop it. Most roofing companies don’t have a revenue problem.
4 min read
The Marketing-to-Operations Gap Problem
Adam Sand: Jan 19, 2026 7:00:02 AM
The Marketing-to-Operations Gap Problem Why your ads generate leads — but your business can’t convert them. Roofing owners love to talk about...
4 min read
The Lead Intake Bottleneck
Adam Sand: Jan 16, 2026 7:00:00 AM
The Lead Intake Bottleneck Why Your Marketing Isn’t Failing — Your Response System Is Every roofer I talk to eventually says some version of this:
4 min read
The One Customer Record Rule: Why your CRM isn’t broken — your data model is.
Adam Sand: Jan 14, 2026 7:00:02 AM
The One Customer Record Rule™ Why your CRM isn’t broken — your data model is. Let me guess what happened.
2 min read
Inspection Last: The E-Commerce Model That Flips the Roofing Sales Process
Adam Sand: Jan 12, 2026 7:00:03 AM
Every roofer I talk to about e-commerce eventually asks the same question: "But how do I give an accurate quote without inspecting the roof first?"
3 min read
Nobody Wants to Buy a Roof: The 15-to-Zero Problem and Why E-Commerce Is the Solution
Adam Sand: Jan 9, 2026 7:00:00 AM
Here's a question I asked during a recent roundtable with some of the sharpest roofing operators in the country: "How many times have you bought a...
6 min read
The CRM Doom Loop: Why Your Roofing CRM Implementation Keeps Failing (And How to Escape It)
Adam Sand: Jan 7, 2026 7:00:02 AM
How many of you have felt like you're stuck in a CRM nightmare? You bought it, you set it up—or tried to—and now it's just more work. More...
2 min read
The 3% Rule: How to Make 'Buy Now' Work for Roofing E-Commerce
Adam Sand: Jan 5, 2026 12:00:00 PM
Here's a question that stops most roofing operators cold: "What's the exact math that makes e-commerce sustainable for your company?"
2 min read
Inspection Last: The E-Commerce Model That Flips the Roofing Sales Process
Adam Sand: Dec 29, 2025 6:59:59 AM
Every roofer I talk to about e-commerce eventually asks the same question: "But how do I give an accurate quote without inspecting the roof first?"