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Adam Sand explaining the 15-to-zero roofing customer experience problem

3 min read

Nobody Wants to Buy a Roof: The 15-to-Zero Problem and Why E-Commerce Is the Solution

Here's a question I asked during a recent roundtable with some of the sharpest roofing operators in the country: "How many times have you bought a...

6 min read

The CRM Doom Loop: Why Your Roofing CRM Implementation Keeps Failing (And How to Escape It)

How many of you have felt like you're stuck in a CRM nightmare? You bought it, you set it up—or tried to—and now it's just more work. More...

Adam Sand explaining the 3% rule for sustainable roofing e-commerce pricing

2 min read

The 3% Rule: How to Make 'Buy Now' Work for Roofing E-Commerce

Here's a question that stops most roofing operators cold: "What's the exact math that makes e-commerce sustainable for your company?"

2 min read

Inspection Last: The E-Commerce Model That Flips the Roofing Sales Process

Every roofer I talk to about e-commerce eventually asks the same question: "But how do I give an accurate quote without inspecting the roof first?"

Adam Sand outlining 5 capabilities needed for roofing e-commerce readiness

2 min read

The 5 Capabilities You Need Before Adding 'Buy Now' to Your Roofing Website

Everyone's talking about roofing e-commerce. "Add a Buy Now button!" "Let customers quote themselves!" "The future is digital!"

7 min read

How to Train Inside Sales Reps That Actually Close: The 5-Stage System for Roofing Companies

How to Train Inside Sales Reps That Actually Close: The 5-Stage System for Roofing Companies If you want an inside sales rep to be successful, here's...

The Production Octopus: 4-role framework for scaling roofing production departments

7 min read

The Production Octopus: How to Build a Roofing Production Department That Actually Scales

The Production Octopus is a 4-role organizational framework that transforms chaotic roofing operations into a scalable production machine—and it's...

8 min read

The OASIS Framework: How to Escape the DIY Death Trap and Scale Your Roofing Business

The OASIS Framework is a systematic 5-stage roadmap that helps roofing business owners escape the owner-operator trap and scale from startup to $10M+...

4 min read

The Production Octopus Method: How to Build a Scalable Roofing Production Department

The Production Octopus Method: How to Build a Scalable Roofing Production Department TL;DR: The Production Octopus is a three-tier organizational...

switch to zuper for roofing

13 min read

The Complete CRM Migration Guide for Roofing Companies: What to Ask, What to Expect, and How to Plan Your Zuper + HubSpot Implementation

The Complete CRM Migration Guide for Roofing Companies: What to Ask, What to Expect, and How to Plan Your Zuper + HubSpot Implementation Migrating...