<img alt="" src="https://www.instinct-52corporation.com/797395.png" style="display:none;">

Who Said Direct Mail was Dead?

Strategic Direct Mail Services That Work!

 

Print ads are no longer just useful for the older generations!

A study conducted by one of the largest direct mail services in the Nation concluded that:

47
​​%

Millennials reported visiting a brand’s website after receiving direct mail, which was the highest percentage of all age groups. USPS (2021)

82
%

Millennials viewed print advertisements as more trustworthy than digital ads. USPS (2019)

How We Generate Roofing Leads Using Direct Mail

  • Customized Targeting Strategies Meant To Get In Front Of Your Ideal Audience 
  • Omnipresent Approach, Supporting Your Direct Mail Campaign With Other Channels
  • Tracking and Lead Attribution Systems To Know What’s Working
direct mail, checking mail
 

How We Use Hubspot to Automate & Maximize Direct Mail!

Neighbor Mail Automation

We send 3 postcards to the 15 closest neighbors of the address our clients roofing company has sold.

  1. We are coming soon
  2. We are starting work
  3. We finished the work and would love to work on their home next.

This is done 100% automated using the Site address, and install date properties in the Hubspot CRM. 

postcards
 

"Handwritten" Thank you's

We can send a Robo-"handwritten" thank you cards to every customer after the job status moves to complete. We can send customer name, salesreps name, and even a personalization token from the CRM.

handwritten letter
 

Gifts & Review Requests

When the Deal in Hubspot is moved to fully paid we can send a Postcard with a QR code that leads to the GMB page that thanks the customer for their business and requests a google review. (We can add a step as well to prevent sending to customers where we might not have earned it)

BONUS: We can also send CUSTOM BRANDED goodie boxes with Cookies to those same customers to further influence google reviews.

(these are super instagrammy for home owners)

gifts