Go From Likes and Shares to Leads and Sales
You’ve seen the competition on Facebook, but does social media really work for roofers?
The answer is yes—when it's done right. We create and manage paid social media campaigns that go beyond brand awareness to generate qualified, local leads for your roofing business.

Why Social Media Ads Are a Powerful Tool for Roofers
Many contractors are skeptical about social media, and for good reason. A few boosted posts won't fill your pipeline. A successful strategy for the roofing industry isn't about going viral; it's about precision and trust. We use platforms like Facebook and Instagram to:
- Visually Showcase Your Work: Your best sales tool is your finished product. We use compelling photos and videos of your projects to stop homeowners from scrolling and show them the quality of your work.
- Target Your Exact Service Area: We go beyond just targeting a city. Our campaigns can target specific zip codes, neighborhoods, and even homeowners with certain interests, ensuring your ad spend is focused only on potential customers.
- Build a Trusted Local Brand: Consistent, professional ads build familiarity and trust. When a homeowner in your area needs a roof, your company will be the first one they think of.
Our Strategic Approach to Paid Social
We build every campaign on a foundation of data and industry expertise to deliver results faster and more efficiently.
New to Paid Social? We'll Build Your Foundation.
If you don’t have existing campaigns, our service is designed to build your strategy from the ground up. We start by analyzing your existing business data, including past customer lists and engagement on your organic social media posts. This allows us to derive initial audience insights and develop campaigns that produce a better cost per lead, sooner.
Developing High-ROI Audiences:
The key to a profitable campaign is putting your ads in front of the right people. We develop high-ROI audiences to make your campaigns more efficient. A core part of our process is creating powerful Lookalike Audiences. By using your existing customer lists or website visitor data, we can find new people on social media who share similar characteristics, dramatically increasing the likelihood of them becoming a lead.

Our Paid Social Management Services Include:

Platform & Funnel Strategy:
We determine the best platforms (Facebook, Instagram, etc.) and strategy to meet your specific business goals.

Audience Creation & Targeting:
Development of core audiences, custom audiences from your data, and high-performance Lookalike Audiences.

Compelling Ad Creative & Copy:
We design eye-catching images and videos and write persuasive ad copy that drives action.

Campaign Setup, Monitoring & Optimization:
We handle the complete technical setup and provide continuous monitoring and adjustments to maximize performance.

Clear Monthly Reporting:
You'll receive a straightforward monthly report that shows you exactly how the campaigns are performing and what your return on ad spend is.
See what our clients are saying..
"We feel like we are the focus of RBP... I love that we own everything!"
- Starway Roof Systems
Ready to Make Social Media a Real Lead Source?
Let's talk about a paid social strategy that's built for the roofing industry. Schedule a free, no-obligation consultation to see how we can help grow your business.