Total Control Over Your Google Ads Performance

Stop guessing with your ad spend.

We develop and manage comprehensive Google Ads strategies for roofing companies that deliver measurable results. From dominating local search with LSAs to building your brand on YouTube, we leverage the entire Google Ads suite to fill your pipeline with high-quality, exclusive leads.

One Platform, Every Opportunity

Google is the most powerful customer acquisition engine in the world, but it's more than just search ads.

A winning strategy uses a precise mix of ad formats to engage customers at every stage of their journey. Our Google Ads Management service develops a unified strategy that incorporates every format available to grow your roofing business:

Search Ads:

Capture high-intent customers the moment they search for a roofer.

Local Services Ads (LSA):

Earn the "Google Guaranteed" badge and get top placement for local searches.

Video (YouTube) Ads:

Build brand awareness and showcase your work to a massive local audience.

Performance Max:

Leverage Google's AI to find new customers across all channels from a single campaign.

Display Ads:

Keep your brand top-of-mind with visually engaging ads across the web.

Specialized Management for Google Local Services Ads (LSA)

For roofers, Google's Local Services Ads are a game-changer. They put you at the very top of the search results and build immediate trust with the "Google Guaranteed" badge. We offer specialized services to ensure you get the absolute most out of this powerful platform.

Google LSA Ad Account Audit

Is your LSA account truly optimized? Our comprehensive audit is a deep dive into every aspect of your account to uncover hidden problems and opportunities. We analyze:

Foundational Status: We check your verification status, ensuring your "Google Guaranteed" badge is active. We also verify that all business licenses, insurance documents, and background checks are current and correctly submitted.
Targeting and Service Offering: We audit your selected job types to ensure you're only targeting profitable services. We'll also refine your service areas and business hours to match where you can profitably work and when you can answer the phone live.
Budget and Bidding: We analyze your weekly budget to see if it's appropriate for your goals and if it's running out before the end of the week. We also ensure you're using the right bidding mode for your objectives.
Lead Management & Performance: We audit your lead handling processes, as this is a critical ranking factor. We check your lead responsiveness, ensuring leads are reviewed promptly and marked correctly as booked, completed, or archived. We also identify and dispute any invalid leads that were missed to reclaim your ad spend.

Learn more

Monthly Google LSA Management

Our hands-on monthly management service is designed to maximize your lead flow and ROI.

Daily Activities: We conduct daily reviews of every new lead, listening to call recordings and reading messages to immediately disposition them as booked or archived. We instantly dispute any invalid leads to protect your budget. We also monitor your budget pacing to ensure your ads are running consistently throughout the week.
Monthly Strategic Optimization: We analyze job type and service area performance to focus on what's most profitable. We manage your review requests for completed jobs and keep your profile fresh with new photos. We also proactively check license and insurance expiration dates to prevent any account interruptions.
Performance Reporting: Every month, you receive a clear, concise report that includes an executive summary and key metrics like total spend, total leads, average cost per lead, and your true cost per booked lead.

Learn More

Build Your Brand with YouTube & Video Ads

YouTube is the new television. It’s where your customers are spending their time, and it’s one of the most effective ways to build brand recognition in your service area. As part of our comprehensive Google Ads management, we leverage video ads to:

Showcase Your Work:

Use compelling video of your team in action and finished projects to build trust and demonstrate quality.

Target Your Ideal Customer:

We can target audiences by specific demographics, interests, and even what they’re searching for on Google.

Drive Website Traffic & Leads:

Video ads can effectively drive interested homeowners directly to your website or a landing page to request an estimate.