This course invites roofing business owners to explore the benefits of secret shopping as a tool for market analysis and competitive strategy. Through demonstration and Live Q&A, participants will learn how to gather and analyze competitor data, understand market pricing trends, and apply these insights to improve their service offerings and pricing strategies. Emphasizing hands-on learning and community engagement, this course aims to equip participants with the knowledge and skills to make informed business decisions and strengthen their position in the roofing industry.